Small Companies Create. Big Companies Scale.
We Bring Them Together
To Create Growth
To Create New Products, Services
& Business Models
To Enter New Categories
It's What We Do
Corporate Venturing is all about collaborating with entrepreneurs to gain lower risk access
to new products, services and business models that can potentially revolutionize the core business
It Generates Results
One Venadar-created corporate venturing group generating over $1.5 billion
in incremental revenue, representing over 30% of their growth.
We Create Your Custom Playbook
We help you customize the “playbook” for successful corporate venture investing based on best practices,
and your unique corporate culture and business objectives.
And We Support Your Execution
We don’t create a playbook and walk away. Venadar works closely with your team as you execute and we stay with you.
We helped set up the Venturing and Emerging Brands (VEB) unit at The Coca-Cola Company over ten years ago
and we have been engaged as a strategic partner and extension of the VEB team ever since.
We work with clients on both a long-term retained basis or, as needed, on a modular project basis.
New businesses start
Years entrepreneurs outpace the market
Years we've been doing corporate venturing
Countries our scouts discover emerging companies
The Venadar Process
Scouts in 65 countriesCross-pollinate categoriesFind the proven
Discover the Entrepreneurs
Inspire internal R&DEnter adjacenciesAddress competitionNew business models
Define the Opportunity
Governance is keyDeliver strategic valueMilestone-based metrics
Desirability vs. objectivesProbability of materializingIs it scalable
Determine the Top Players
Understand motivatorsSituational structure(s)Align with existing processes
Create Desired Partnerships
Nurture and Scale
Graduation MilestonesGrow to meaningful scaleTransition to coreAn 18-24 month process
Graduate for Success
How Corporate Venturing Differs
from Financial Venture Capital Investing
Focus is on the "entrance" into new markets and opportunities, in addition to financial returns
Leverages the insights, creativity and skill of the entrepreneur while accessing corporate skills and capabilities to achieve scale faster
Financial Venture Capital
Focus is on the "exit" and pure financial return
The 2/20 compensation model drives everything
“Venadar makes the future tangible today.”
“Our new product line commercialized by Venadar won line reviews at both Walmart and Target.”
“Venadar's work has the potential to change the direction of our business for the next 20 years.”
Since 2005, Venadar has been a leader in partnering with leading corporations, including 38 of the Fortune 500,
to create and support corporate venturing and external innovation connecting clients with emerging brands
and entrepreneurs to drive revenue growth and superior financial returns.
Venadar’s strategic foresight, rigorous processes and practical experience combined with
deep knowledge of the entrepreneurial community has led to successful investments and partnerships
that have generated billions of dollars of incremental revenue for leading Fortune 500 companies.
Consumer Products & Services
Food & Beverage
Health & Wellness
Connected Living & IoT
Emerging Marketing Methods
Alternative Distribution (DTC) Channels
Virtual Business Models
Crafting & Structuring Partnerships
Mergers & Acqusition
Examples of Our Work
Source Learnings & Ideas to Enhance
Our DNA draws from deep experience in both the corporate and entrepreneurial worlds.
Venadar’s Founder, President and CEO, Mark Kaiser, has led high-growth organizations as CEO in technology, telecommunications, logistics and health care where “game changing” new technologies were disrupting the status quo. Two of the businesses grew from a start-up to $1 billion in revenue in five years or less. Mark has led public and private financing including venture, mezzanine, IPO and secondary public offerings as a CEO. He has twice won the Forbes magazine Fast Tech 50 award which recognizes the fastest growing companies in the U.S. He has been involved in hundreds of acquisitions, implemented partnerships between numerous Fortune 500 companies and entrepreneurs and is a recognized expert in corporate venturing models.
Venadar’s Chairman, Keith Cowan, was previously the President of Strategic Planning and Corporate Initiatives at Sprint Corporation, and, prior to that, served as the Chief Development Officer at BellSouth Corporation. In these roles, he was responsible for strategic planning, corporate development (M&A), business development and innovation and intellectual property planning and execution. He also led marketing and product development efforts. Prior to these executive officer roles, he had extensive corporate career as a corporate and securities lawyer for the law firm Alston & Bird. In addition to his role at Venadar, he currently is the chairman or a board member and an investor in a number of entrepreneurial ventures in device technology, business services, big data and marketing technologies.
Venadar is located at Colony Square, the iconic heart of Atlanta on Peachtree Street. Midtown Atlanta is home to a rapidly-expanding community of entrepreneurs, small-to-medium sized businesses and Fortune 500 companies.