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Innovation’s Best Kept Secret

venadar dictionary

Venadar is a portmanteau of the words Venture and Radar: Venture because we live deep in the entrepreneurial ecosystem of corporate and venture capital investing and partnerships; and Radar because we have a process and track record for detecting the presence and direction of innovative product and service solutions before they come to the attention of the broader market.  In fact, the Venadar Radar is consistently discovering innovations 3-7 years ahead of the market. 

Search vs. Discovery

We are not a search firm with a tired database powered by a search engine, or a consulting firm with the same prediction of the future for everybody – we discover the emerging companies that have real solutions to the real challenges our clients are facing today. Seth Godin writes in his blog post Search vs. Discovery:

Search and Discovery are not the same; in fact, they couldn’t be much more different.

Search is what we call the action of knowing what you want and questing until you ultimately find it.

Discovery, on the other hand, is what happens when the universe (or an organization, or a friend) helps you encounter something you didn’t even know you were looking for.

The Value of Cross-Pollination

We’ve been told the real value we bring is the cross-pollination of ideas – that is, discovering something “over there”, and teaching and encouraging our clients to repurpose or use it “over here.”  Early on, we were asked to help create “Baby Monitors 2.0” for a client. We found the innovation that was key in the home security industry. In the rearview mirror, it was an obvious fit. We also bring value in the way we craft partnerships. When you create a new billion-dollar opportunity, there is plenty of room for everyone to win. We are skilled in designing corporate-entrepreneurial partnerships, enabling them to be wildly successful and making dreams come true.

Innovation Talent Scouts

We began business over 10 years ago as “innovation talent scouts” who assisted large companies looking to develop or launch fast-to-market products, services and new business models by discovering, recruiting and partnering with entrepreneurs with extraordinary product or service solutions.  As our Fortune 500 client base grew to include some of the world’s most innovative companies, we expanded our services to include the formation of corporate innovation centers, the creation and management of target acquisition pipelines, and the execution and ongoing management of client investments and partnerships. We are now in the business of accelerating corporate growth and addressing competitive threats and customer/consumer risk.   We love to fish and love teaching people how to fish.

At our core, we support corporate “external innovation” by discovering innovations created by emerging companies who would benefit from a relationship with a larger company.  We have over 100 “innovation scouts” in 65 countries (including people on the ground in each of the EU countries, India, Mexico, Brazil, Japan, China, Vietnam, South Korea and others) who fuel our clients’ innovation pipeline with discoveries, and our team has an unsurpassed record of executing successful corporate and business development activities on behalf of major corporations and clients.

Southeast Corporate Innovation Hub

While we have a global reach, we are fortunate to be headquartered in Tech Square, adjacent to The Georgia Institute of Technology in Midtown Atlanta.   Our neighborhood has the highest concentration of startups, venture capitalists, research labs and business incubators in the Southeast with over 2 million square feet of academic, research and innovation density.

The area has also become a destination for corporate innovation centers and R&D outposts, 14 are within walking distance of our office. Companies here include Google for Entrepreneurs, Microsoft, The AT&T Foundry, Stanley Black & Decker, Delta Air Lines, NCR Corp., The Home Depot, The Southern Company, Panasonic Automotive, ThyssenKrupp, Worldpay, Kaiser Permanente, GE, and The Coca-Cola Company.    

Equally important is the burgeoning number of incubators, accelerators and other resources for startups in Midtown Atlanta including TechSquare Labs (our home and one of 25 Google for Entrepreneurs campuses), ATDC, Flashpoint, Atlanta Tech Village, TechStars, Switchyards, Startup Chicks, Forge and more. If you want to know more about our friends in the ‘hood, we’d be happy to show you around.

As we embark on our next ten years, we are still excited by the way entrepreneurs and startups are transforming the way business gets done, how far ahead they see and continuing to craft successful partnerships between leading entrepreneurs and our corporate clients to fuel growth and enable the future.