Small Companies Create. Big Companies Scale.

We Bring Them Together

Corporate Venturing

It's What We Do

Corporate Venturing is all about collaborating with entrepreneurs to gain lower risk access

to new products, services and business models that can potentially revolutionize the core business

It Generates Results

One Venadar-created corporate venturing group generating over $1.5 billion

in incremental revenue, representing over 30% of their growth.

We Create Your Custom Playbook

We help you customize the “playbook” for successful corporate venture investing based on best practices,

and your unique corporate culture and business objectives.




Structure and







Evaluating and

Selecting the




Structuring the



Managing the





and Metrics



from the


And We Support Your Execution

We don’t create a playbook and walk away.  Venadar works closely with your team as you execute and we stay with you.

We helped set up the Venturing and Emerging Brands (VEB) unit at The Coca-Cola Company over ten years ago

and we have been engaged as a strategic partner and extension of the VEB team ever since.

We work with clients on both a long-term retained basis or, as needed, on a modular project basis.





 New businesses start

every month





Years entrepreneurs outpace the market





Years we've been doing corporate venturing





Countries our scouts discover emerging companies

The Venadar Process







Scouts in 65 countriesCross-pollinate categoriesFind the proven

Discover the Entrepreneurs

Inspire internal R&DEnter adjacenciesAddress competitionNew business models

Define the Opportunity

Governance is keyDeliver strategic valueMilestone-based metrics  

Graduation MilestonesGrow to meaningful scaleTransition to coreAn 18-24 month process

Desirability vs. objectivesProbability of materializingIs it scalable

Determine the Top Players

Understand motivatorsSituational structure(s)Align with existing processes

Create Desired Partnerships

Nurture and Scale

Graduate for Success

How Corporate Venturing Differs

from Financial Venture Capital Investing


Corporate Venturing



Focus is on the "entrance" into new markets and opportunities, in addition to financial returns


Leverages the insights, creativity and skill of the entrepreneur while accessing corporate skills and capabilities to achieve scale faster


Financial Venture Capital



Focus is on the "exit" and pure financial return



The 2/20 compensation model drives everything

Learn More

Why Venadar?

Since 2005, Venadar has been a leader in partnering with leading corporations, including 38 of the Fortune 500,

to create and support corporate venturing and external innovation connecting clients with emerging brands

 and entrepreneurs to drive revenue growth and superior financial returns.


Venadar’s strategic foresight, rigorous processes and practical experience combined with

deep knowledge of the entrepreneurial community has led to successful investments and partnerships

that have generated billions of dollars of incremental revenue for leading Fortune 500 companies.

Consumer Products & Services

     Food & Beverage

     Household Cleaning

     Health & Wellness

     Personal Care


     Personal Services


     Household Furnishings


     Luxury Products



     Carrier Services

     Mobile Telecom



Financial Services

      Commercial Banking

      Investment Banking


      Warranty Services



     Active Aging

     Connected Living & IoT

     Sharing Economy

     Emerging Marketing Methods

     Alternative Distribution (DTC) Channels

     Virtual Business Models


Crafting & Structuring Partnerships

    Venture Investing

     Joint Ventures

     Product Licensing

     Mergers & Acqusition

Cross-Sector Experience

^ ^

Our DNA draws from deep experience in both the corporate and entrepreneurial worlds.

Venadar’s Founder, President and CEO, Mark Kaiser,         has led high-growth organizations as CEO in technology, telecommunications, logistics and health care where “game changing” new technologies were disrupting the status quo.   Two of the businesses grew from a start-up to $1 billion in revenue in five years or less.   Mark has led public and private financing including venture, mezzanine, IPO and secondary public offerings as a CEO.   He has twice won the Forbes magazine Fast Tech 50 award which recognizes the fastest growing companies in the U.S.    He has been involved in hundreds of acquisitions, implemented partnerships between numerous Fortune 500 companies and entrepreneurs and is a recognized expert in corporate venturing models.

Venadar’s Chairman, Keith Cowan,         was previously the President of Strategic Planning and Corporate Initiatives at Sprint Corporation, and, prior to that, served as the Chief Development Officer at BellSouth Corporation.  In these roles, he was responsible for strategic planning, corporate development (M&A), business development and innovation and intellectual property planning and execution.  He also led marketing and product development efforts.  Prior to these executive officer roles, he had extensive corporate career as a corporate and securities lawyer for the law firm Alston & Bird.   In addition to his role at Venadar, he currently is the chairman or a board member and an investor in a number of entrepreneurial ventures in device technology, business services, big data and marketing technologies.



Ordinary Jobs Are Not For Extraordinary People.



Let Your Expertise Work For You.

Learn More





1175 Peachtree Rd. NE - 10th Floor        t - 404.665.5200

Atlanta, GA 30361 USA                                 f - 404.665.5205

Venadar is located at Colony Square, the iconic heart of Atlanta on Peachtree Street.  Midtown Atlanta is home to a rapidly-expanding community of entrepreneurs, small-to-medium sized businesses and Fortune 500 companies.

2017 Venadar, LLC All Rights Reserved


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